T8 Assessment Activity 2: Brainstorming a Viral Marketing campaign

The Campaign Have a customer subscribe to our website Send out a flyer one week before the specials flyer comes out Flyer explains all about the new special coming out soon. Tell customer to watch this space Specials flyer has Information telling customer about specials Customer can use flyer for cheap prices Word of mouth will spread flyer Net will spread flyer Customers will come in and buy more than just special pricing Pros Customer will spread flyer on by net and word of mouth Customer that subscribes to web site feels they are getting a bargain Customer that subscribes feels part of a team People will start to wait for the next specials coming soon People can check the net for specials on products they need and not have to come into the store until they know what they want Cons People will just not read it Not catchy enough, boring Customer may get sick of emails coming in Think that the prices are not cheap enough It may take off and then we get the tall poppy syndrome